Industry Programs

      The SFODiveShow has a fantastic line-up of speakers, seminars, and events for our industry partners!  Area scuba instructors and training staff, retail store staff and service technicians are welcome. Registration is required. These events are closed to the general public.  See our class schedule below.  You don’t want to miss out! Please note that this day of seminars is still in development. Please check back often to see what has been added.

Friday April, 26

Friday seminars and workshops are not open to the public. This page is developing. Stay tuned for new additions to the schedule.


9:00am – 5:00pm

Great America Meeting Room 1


PSI-PCI Cylinder Inspection


Visual Cylinder Inspector Program ( Click to Register & Pay Fee)
This certification course teaches the regulations and fundamentals of conducting visual inspections of solid wall and composite SCUBA and SCBA cylinders. The full day course is suited for those new to visual inspection as well as those who have been inspecting without formal training through its wide range of inspection subjects including damage limits, neck cracking, and laws affecting inspectors. CLICK TO REGISTER & PAY FEE

9:00am – 11:30am

Great America Meeting Room 2


Selling Travel

By Cheryl Patterson, Deep Blue Adventures, Wholesale Travel Consultant
Cathryn Castle, C2G2Productions

Selling Dive & Adventure Travel (CLICK TO REGISTER)

Cheryl Patterson & Cathryn Castle will be joined by experts in adventure travel to discuss how to sell and promote scuba diving and adventure travel in your store. This is a must for retailers, store owners who already have or wish to expand their dive and adventure travel programs. Travel should not be a break even business. It should be a very profitable part of your business. It will drive your business success. Free to Register HERE




Great America Meeting Room 3

Become a Scuba Instructor, Divemaster and Trip Leader (Register Here)

Topic: Recreational to Professional Diving
Audience: Recreational Divers and New Professional Divers
Abstract: Have you ever thought it would be great to be a Divemaster on boat in some beautiful tropical location? Have you wished you could spend your days showing new divers where all the cool creatures hide? Or maybe you really wish you could show people who have never been diving the incredible splendor to be found under the waves? If any of those sound like you then you might be ready to become

a dive professional. It can be a tough job but it can also be very rewarding. In this seminar we’ll talk toyou about all the things you need to know if you are looking to go Pro!

Register HERE




Great America Meeting Room 3


Regulator Repair Program

By Regulator Specialist

Regulator Repair Certification

For staff members at the regional stores. This program will include hands on work with full discussion of repair and service techniques of scuba regulators.

Register for this program HERE


11:30am – 12:30pm


Great America Meeting Room 2


Selling Underwater Photography


Selling Photography (CLICK TO REGISTER)

Documenting your scuba diving activity is a favorite pastime especially with social media today. Selling scuba divers a GoPro may be a good start but there are so many ways a scuba retailers can make money around underwater photography. Join a panel of experts as we discuss making this a prominent part of your business.

Register HERE  for this Free Seminar/Panel


4:00pm – 5:00pm


Great America Meeting Room 3


Show Kickoff – Meet Speakers

By Brian Miller, Show Producer

Defining the Show Ahead

This presentation hosted by Brian Miller, the SFODiveShow producer, will define the day and evening ahead. Here you will meet the keynote speakers, international vendors and local vendors at the show. The keynote speakers will present a short version of their special presentation scheduled for Saturday evening (VIP Admission). This is an informative meeting about the general events happening at the show over the weekend.


12:00pm – 4:00pm

Santa Clara Convention Center Hall C

Exhibit Floor Set-Up

By Daniel Miller, Show Floor Manager

Exhibit Floor Set-Up

Actual set-Up time for all exhibitors will be from 12N-4PM Friday evening. Staging of your packages, booths containers, promotional materials and pipe, drape, table, waste basket and chair will start at 8AM (no actual set-up allowed until 12 Noon).



Avatar Hotel, Poolside

USDiveShows Host Social Hour

By Brian Miller, Show Producer


USDiveShows will host a Social hour at The Avatar Hotel, Poolside. Just down the street from the Convention Center. All Industry members who have pre-registered are welcome at this social gathering. CLICK REGISTRATION REQUIRED